What is Search engine marketing (SEM)? SEM is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages.
SEM campaigns work to increase your rankings on Google, Yahoo and other major search engines to increase traffic to your website. These increases are intended to heighten the usefulness of your site – including more sales or more leads from the web. The costs associated with a campaign can be daunting if not properly understood. Learn more below:
- Initial Setup (organic) - The process of understanding the online market place for your industry and competitors. Setup costs run from $500 to several thousand dollars.
- Monthly Optimization (organic) - Ongoing efforts necessary to continually promote your website. Typically costs are $200-$500/mo.
- Pay Per Click (PPC) - Paid advertising whereas you set a budget for buying ad placements. Recommended budgets vary by industry and product profit margins.
- Directory Listings - Many are free but some can cost as much as $300 annually.
Many other tools can be used to increase your website's awareness including blogs, discussion boards, social networking tools and more. Please contact us if you would like to know more about how we can help you bring more traffic to your website.