The use of video via the internet is exploding. The YouTube phenomenon is here and from it are emerging opportunities to promote your business.
When you are creating content (including video) for your website, it’s important to keep these 3 things in mind:
- Be relevant
- Be brief
- Stay above the fold
Remember, your first objective is to draw in your audience and help make that next decision for them: Where do I sign up? The same principles apply when you are creating a video for your website.
When considering whether a video campaign is right for you, certain questions are bound to come up. We’ve got the answer to the first question here:
How can online video help my business?
- Connect with your customers, and tell them what you are doing a compelling way.
- Have your customers brag about you. Testimonials are a great way to qualify yourself to prospects.
- Have a new product or process? Give a video overview and tell your customers what to do next to get involved.
- Archive training videos to streamline the training process.
- Online Video is very beneficial from an SEO standpoint. Because of Google now owns YouTube, we are seeing some very interesting relevancy ties between the two websites.
Chad Allan Consulting has developed a tool specifically for online video.
Click here to learn more about our video tools.