The true value of the internet is the dynamic nature of news, information and communication. As 2009 arrives, here are a few of the trends that Chad Allan Consulting anticipates:
Social networking: Election campaigns in 2008 crossed new media barriers by reaching out to potential voters via social networking sites. Sites such as Linked In are used professionally to post resumes, find employment and network among professionals. We expect to see social networking tools to evolve into useful means for businesses to promote and communicate with each other and their consumers.
Personalization: The ability to personalize your web experience through news sites, web browsers, shopping sites continues to increase. Personalization allows you to filter the mass of information offered via the internet to only that which you want to see. A personalized website’s content is more relevant, and as a result, a visitor will stay longer.
Video: News, opinions and how-to communications via video continue to increase in popularity. The new President-Elect may have a weekly video statement, in addition to the weekly radio address, released to major news and video websites.