Case Study: www.FRSafety.com
Overview: Slate Rock Safety was a brand new flame resistant clothing company that needed an ecommerce presence. The company sells flame resistant clothing that is certified to a standard set by the National Fire Protection Agency: NFPA 70E is the name of that standard. Its owners sought a flexible content management system with a wide range of ecommerce functionality and search engine marketing to raise brand and search engine awareness. However – as a start up – they wanted to make an effective investment in a system that they could add on to as they grew.
Goal: A quickly evolving selection of clothing prompted the Slate Rock Safety to feature their catalog online rather than via a printed medium. With the evolution of the flame resistant industrial clothing market, The 70E Store had a need to provide clothing to the customer who buys one or two pairs of jeans to providing for the companies ordering for 250+ employees – and do it quickly with maximum accuracy.
Solution: Chad Allan Consulting provided the following elements to accomplish Slate Rock Safety’s Goal:
Robust Content Management System: Chad Allan Consulting built www.FRSafety.com on its robust content management foundation. Because the system is modular, the Slate Rock Safety was able to start with what they needed. They now have the ability to add modules as time passes and income increases. Since their inception over a year ago, they have added modules to accommodate returns, invoicing and phone orders.
Category filtering mechanisms: People search for apparel related to the NFPA 70E Standard many different ways. Chad Allan Consulting gave Slate Rock Safety the ability to dynamically generate categories and add one product to multiple categories. The product has to be created only once, but can be applied to multiple categories.
Search Engine Marketing: As stated earlier, Slate Rock Safety was a brand new company, needing an ecommerce presence. Chad Allan Consulting optimized the site for search engine marketing, and now continues to execute a monthly campaign based on established key phrases to maximize rankings and traffic for www.FRSafety.com.
Results: Slate Rock Safety manages all product inventory, orders, and invoicing via their website. They have a full scale solution that has taken their business from a start-up to a profitable industry player.