Social Networking for Business: Part 2 - Facebook
Facebook (www.Facebook.com) allows users to join networks based on city, workplace, or other demographic to connect and interact with other people. Facebook users may choose to join one or more networks, which help users connect with other members of the same network. The business benefit to using Facebook is the opportunity for extremely targeted advertising. Each user can fall into a target market from information in their individual profile, the groups they belong to or the applications they use. Businesses can advertise directly to a large group on the internet much easier through Facebook than through other online advertising mediums.
How you can use Facebook to promote your business
- Create and maintain your personal profile
- Link your profile to your business’s website
- Get connected to “Friends” to build your network
- If you are an expert on a topic matter, start a “group” to form a community of interest
- Consider using the targeted advertising tools built into Facebook to advertise your goods and services to a target market. This is an excellent way to drive traffic to your website.
Example: Getting targeted localized advertising to be effective can be very difficult. Facebook has made it easier for businesses to target their customers. Facebook advertisers have access to over 200 million users. Businesses can easily create ads within the Facebook advertising area allowing the business to target by age, gender, location and more. Once a business runs an ad campaign through Facebook, they have access to the Facebook tracking tools with real time reporting. This tracking helps to update your database and strategy for the next campaign.
Learn how LinkedIn and Twitter can be used to promote your business.